Different search engines have different set algorithms, but some might got almost similar. for instance, Google has more than 200 algorithms where bing might get less.
But some algorithms used in google are almost similar to bing or vice versa. There are more than 130,000,000+ registered websites out there. As people rely on Search engines nowadays, Search engines with the set of algorithms Crawl those websites and index them.
But What is Crawling and Indexing?, I can hear You.
what is Crawling & Indexing?
Google and other search engines use Crawlers otherwise known as spiders which gather publicly available information from all over the web.
Spiders start with the list of URLs that they might have previously crawled which we call it seeds.
From these seeds, the spiders crawl to the linked pages and crawl the newly discovered page by following the hyperlinks.
This process goes on and on allowing them to build a massive index of information.
All this information is then stored in the search engine’s server called search index.
How does google Algorithm work?
According to Google searches, Google ranking factors helps google to sort through hundreds of billions of webpages in their Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps customers find what they’re looking for.
These Search algorithms look at many factors, including the words of customers query, relevance and usability of pages, the expertise of sources and the location and settings to provide the most useful and relevant information.
so from the screenshot below, you can see that how google marks one’s website useful by using their algorithm/ranking factors.
On reading this you might ask how google knows what is “relevance” on a webpage?
Google will look into the content of the page & try to find the exact keyword relevant to the query. It not only searches for the keywords but also the relevant keyword such as their synonym or similar keywords.
A page increases in relevance with other semantically similar keywords.
According to Google, “the most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”.
The next thing Google looks for is the quality of the content, assessing the expertise, authority of the webpage and trustworthiness of the webpage.
These are some of the factors and there is more to look at.
But how we can help google to find us easily than other websites. That’s where we gonna see about the types of SEO optimization.
Types of SEO optimization
Google Algorithm ranks your website based on three important factors which are mentioned below.
let me explain the on-site SEO elaborately.
On-page SEO otherwise known as “On-Site SEO” is the practice of optimizing the front-end and back-end components of the website or web page content for search engines and users. On-site SEO is mostly under our control. Some common on-page SEO techniques include optimizing title tags, images, content, internal links, Site architecture and URLs.
why on-page SEO is important?
On-page SEO is important because it tells Search engines all about your website. It helps your site be optimized for both human eyes and search engine bots.
Almost 67% of all clicks to get to the top 5 organic search results.
H1 tags play a vital role in website ranking. The keyword also plays an important asset if you wanna rank high.
If your website doesn’t have the search terms the users searching for, then it is not going to show up in the result.
On-page SEO is called “on-page” because the tweaks and changes you make to optimize your website can be seen by visitors on your page.
All the elements in the on-page SEO are under your control.
What are the factors of on-page SEO?
Here are some on-page SEO factors that might help you rank or affect search visibility.
Keyword in the Title tag
Keyword in the meta description
Keyword in the H1 tag
Keyword in the H2 tag
Keyword in the page’s copy
Keyword in the image ALT tag
The length of the content
Reduce or Avoid Duplicate content
update content regularly
keyword in the Url
Bold one of your keyword
keyword in front of Title and paragraph.
let me know if you enjoy this blog post. and let me know how you optimize your website? by commenting in the comment box below.
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